The press speak; we listen. We hang on to the highs and attempt to dismiss the lows. The world according to what they say is a sensible way of evaluating the news they publish, which has certainly evolved over the last couple years.
It’s not surprising that we find journalists love to report on the boutique sector; it’s the most interesting and exciting part of the hotel industry. So what’s not to love! Speak to anyone working for a travel or hospitality publication and you’ll find that they love to share their personal stories about their latest stay at a great boutique hotel.
Good practice for readers of these publications is to have an open mind, especially for those aspects we don’t quite understand. We have our own responsibility to narrate and filter the news. even though it may be strange and unnerving and maybe even a little bit bizarre.
What could be more strange (although exciting to watch) than the back and forth bid for Starwood or the comings and goings of the sharing economy.
Communicating by reporting balance and creativity while properly managing constraint, is a trait necessary for publishers to administer responsible reporting. BLLA’s Boutique Hotel Investment Conference on June 8th in New York opens with a panel of Top Hospitality Media Groups.
Heard from past attendees to the BLLA Investment Conference: “The singular focus on the boutique and lifestyle segment and the in-depth content of the sessions, provided a unique perspective not found at any of the broader hotel investment conferences. This was a truly worthwhile experience!”