BLLA featured a special Photo Series at the 2016 Leadership Symposium.
Boutique & Lifestyle Photo Series – Click for the PDF
We all need stories in order to understand the world, from guest’s experiences to a photo series that can be utilized on social media, printed and framed for the lobby, shared on the hotel website or printed in a magazine.
The challenge for hoteliers is how to tell the story of their property brand and how to convey an emotion through those images.
In the new 160 page L.A. Confidential Magazine produced by BLLA and shared with the Los Angeles October Leadership Conference attendees, the following images depicted in the pdf (link above); image names below. These were specially selected because they clearly describe 9 words that belong in the boutique lifestyle segment.
The next most important part of this project is to select the absolute best images that will assist in visualizing the meaning of the word. In the BLLA Photo Series, we selected images from Trunk Archive. Their selection and partnership with some of the finest photographers in the world, is one of the best in our estimation.
Remember to ensure your images and words evoke an instant emotion and a connection as well as to inspire viewers to celebrate life through a stay at your boutique hotel!