Recap: 2018 StayBoutique Live, The Investment Edition

June 6, 2018
The Times Center in New York City


The Boutique & Lifestyle Leaders Association’s (BLLA) annual Boutique Hotel Investment Conference featured testimonies about “staying boutique” from fashion leader John Varvatos, lifestyle hotel pioneer Jason Pomeranc, streetwear guru Jeff Carvalho and high-end coffee roaster Todd Carmichael, while announcing a name change to the nine-year-old trade organization.

The conference, which attracted more than 350 hoteliers, lifestyle executives, fashion icons and other attendees to Manhattan’s The Times Center on June 6, highlighted the common philosophy between boutique hospitality and the fashion, retail, wellness and technology industries. The event’s 40-plus speakers and panelists included Vox Media Chief Commercial Officer Lindsay Nelson and Plated Co-Founder and CEO Josh Hix, in addition to Varvatos, Pomeranc, Carvalho, who is a Partner from Highsnobiety and Carmichael, who is Co-Founder and CEO of La Colombe Coffee Roasters.

Panelists and attendees conducted lively discussions about entrepreneurship, the next generation of boutique money and how the concept of boutique is shifting beyond hospitality. With that in mind, the BLLA announced its name change from the Boutique & Lifestyle Lodging Association to the Boutique & Lifestyle Leaders Association.

On Stage Content


Speakers

Jason Pomeranc, Founder & Owner, SIXTY Hotels
Shannon L. McLay, Founder & CEO, The Financial Gym, Inc.
Siobhan O’Leary, SVP, People & Culture, Convene
Amy Ogden, Senior VP of Brand Development, J Public Relations
Lindsay Nelson, CCO, Vox Media
Jolie Hunt, Founder & CEO, Hunt & Gather
Jayma Cardoso, Founder, The Surf Lodge
Sophie Miura, Senior Editor, MyDomaine
Thomas Fuchsman, Vice President at J.P. Morgan
Will Obeid, Vice President – Hospitality Investments at Kushner
Geoff Davis, Senior Principal, Davis Hotel Capital, Inc.
Guy Maisnik, Partner and Vice Chair of Global Hospitality Group, JMBM
Jared Galbut, Managing Principal, Menin Hospitality
Keith Menin Principal, Menin Hospitality
Lin Dai, CEO & Co-Founder, Hooch
Jeff Carvalho, Managing Director, Highsnobiety
Estelle Bailey-Babenzien, Interiors and Experience Designer, Dream Awake Inc
Vanessa Ogle, CEO, Enseo
Connie Rheams, VP of Hospitality, Beekeeper
Robert Stevenson, CEO, KEYPR
Mike Kosla, VP Hospitality, LG Electronics
Tammy Farley, President, Rainmaker
Carolyn Kremins, President, Skift
Annika Meller, Co-Founder & COO, Anine Bing
Chavie Lieber, Senior Editor, Racked
John Varvatos, Founder, John Varvatos
Lisa Smilor, Executive Vice President, The Council of Fashion Designers of America (The CFDA)
Javier Egipciaco , Managing Director, Arlo Hotels
Callie Peck, Executive Creative Director, Sideways
Jacques Cohen, Founder, Euro Capital Properties
Rakel Cohen, SVP of Design and Development, Euro Capital Properties
Andrew Fay, President, The Gettys Group
John Targon, Creative Director & Co-Founder, Baja East
Ariela Kiradjian, Co-Founder, Stay Boutique & COO, BLLA
Todd Carmichael, Co-Founder and CEO, La Colombe Torrefaction
Vanessa Yurkevich, Digital Correspondent, CNN
Josh Hix, Co-Founder & CEO, Plated

A Whole Bunch of People Who Believe in Boutique


Sponsors

Avendra
Elavon
Greenberg Traurig
iVvy
LG
The Rainmaker Group
Sideways
Suitelife Insurance
Enseo
The Gettys Group
Two Roads Hospitality
KeyPR
Meridith Baer Home
Massoni
Rice & Gold
Talde
La Colombe Coffee Roasters
HOOCH
Bai
Justin’s
GTS Living Foods
Skinny Pop Popcorn
Voss
Hippeas
Barkthins
Vita Coco
Toby’s Estate Coffee
Sunraysia
Berdon LLP
Tambourine
Menin Hospitality
JLT
JAMPRO
DirectTV
Scion Hotels and Resorts
Arlo Hotels
Newmark Knight Frank
S’well
Anine Bing
The Well Traveled Trunk
JMBM
The Lodging Conference
Amsterdam Hospitality
Ineractive Sites
CFDA
Peerless AV
Beekeeper
nomo Batteries
itm Mobile
Pressreader
Vox Media
Boutique Design
Hotel Business
Hotel Online
Hotel Executive
Hospitality Net
NEWH
Hospitality Design
Hotel News Now
eHotelier
Lodging Magazine
Travel and Tour World
Real Esate Alert


The Venue


The Agenda

8:00 – 10:00 am Morning Fuel get here early to tap up on coffee & morning treats while meeting fellow boutique-minded people hosted by Stay Boutique, HOOCH, La Colombe & Toby’s Estate Coffee

10:00 – 10:05 am A Short Hello with Frances Kiradjian, Founder & CEO, BLLA

Frances Kiradjian, Founder and CEO of the Boutique and Lifestyle Lodging Association welcomes you to the sixth annual Boutique Hotel Investment Conference!

10:05 – 10:15 am A Boutique Hotel Story

As one of the founding fathers of our favorite niche in hospitality, Jason Pomeranc has had a hand in proliferating the boutique hotel concept through his many successful ventures including Thompson Hotels Group and SIXTY Hotels. He joins us to share his story and shed light on the genesis of the modern boutique movement. 
 

Jason Pomeranc, Founder & Owner, SIXTY Hotels

10:15 – 10:35 am Creating a Culture of Financial Wellness Within Your Boutique Brand

Culture is a hot topic in many organizations, but an often overlooked element of culture is cultivating a place of financial wellness and clarity.  Join moderator Amy Ogden, Senior Vice President at J Public Relations with panelists Shannon McLay, founder of Financial Gym and Siobhan O’Leary, Senior Vice President of People & Culture at Convene.  This panel will shine a light on ways you can create a culture of financial wellness within your organization and how that cultural touchpoint can be leveraged for team member growth and retention. 


Shannon L. McLay, Founder & CEO, The Financial Gym, Inc.
Siobhan O’Leary, SVP, People & Culture, Convene
Interviewed by Amy Ogden, Senior VP of Brand Development, J Public Relations

10:35 – 10:50 am How Media Has Become the Most Influential Industry in the World

Vox is the embodiment of a modern media company. With verticals dedicated to everything from sports to tech to video games, and of course, hospitality, there aren’t many media initiatives Vox isn’t a part of. Responsible for building brands like Eater, Curbed and Racked, the visionaries at Vox have their ears to the ground, and know what consumers want. Lindsay, the mega-brands CCO joins the Boutique Hotel Investment Conference to provide a little outside perspective on the boutique hotel game.


Lindsay Nelson, CCO, Vox Media
Interviewed by Jolie Hunt, Founder & CEO, Hunt & Gather

10:50 – 11:05 am The Female Movement in Boutique

Jayma Cardoso is a Brazilian born business woman who has made a name for self by revolutionizing the nightlife and hospitality industries. The business maven had a humble start, waiting tables as many New Yorkers do to put herself through medical school, and stumbled into her passion for creating immersive experiences for people, be it in a bar, nightclub, or seaside resort.

Jayma Cardoso, Founder, The Surf Lodge
Interviewed by Sophie Miura, Senior Editor, MyDomaine

11:05 – 11:25 am How to Get that Boutique Money

What’s an investment conference without some shop talk? We’ve gathered industry vets to help us navigate the investment landscape as it pertains to the coolest sector in hospitality. What makes for the perfect storm when in the development phase begins? Who are the financiers who truly understand the boutique vertical? Our panelists hail from Davis Hotel Capital, Investment Origination Group and JMBM. Join us to dissect the above and more!
 

Thomas Fuchsman, Vice President at J.P. Morgan
Will Obeid, Vice President – Hospitality Investments at Kushner
Geoff Davis, Senior Principal, Davis Hotel Capital, Inc. 
Interviewed by Guy Maisnik, Partner and Vice Chair of Global Hospitality Group, JMBM

11:25 – 11:45 am Miami is Where It’s At

A defining characteristic of a boutique hotel is one that encapsulates the beat of the city in which it is located. The hotels, venues, restaurants and eateries in the Menin Hospitality portfolio do just that. South Florida natives themselves, Keith Menin and Jared Galbut weave the energy and sleek elegance Miami is renowned for throughout each of their 15 properties. Maestros of resort style lodging, they’ve recently expanded into the revitalized Chicago hotel scene.
 

Jared Galbut, Managing Principal, Menin Hospitality
Keith Menin Principal, Menin Hospitality
Interviewed by Lin Dai, CEO & Co-Founder, Hooch
 

11:45 – 12:10 pm Refresher re-group your thoughts, take a stretch and meet some fellow boutique-thinkers hosted by Stay Boutique, HOOCH, La Colombe & Toby’s Estate Coffee

12:10 – 12:25 pm How a Blog Became a Media Empire

A once humble streetwear blog, Highsnobiety has transformed into the authority on urban luxury. The media mega-brand’s managing director Jeff Carvalho was instrumental in its rise to phenomenon status. They’ve garnered fame, success and recognition by implementing the same tactics boutique businesses across the globe have recently adopted. Today, we will hear from Carvalho on how to evolve a brand into an empire.


Jeff Carvalho, Managing Director, Highsnobiety
Interviewed by Estelle Bailey-Babenzien, Interiors and Experience Designer, Dream Awake Inc

12:25 – 1:10 pm Next Gen Boutique – The Technologies Pushing Boutique Into the Future

There aren’t many industries that move faster than hospitality, especially when focued on independent, boutique and lifestyle businesses. Technology makes the short list of exceptions. The relationship between tech and hospitality is a dynamic one, needing constant examination. How does tech shape the habits and preferences of travelers? How does investing in this one area of operations add value to a property? Hailing from every area in hospitality solutions, our panelists join us to examine the above. 


Vanessa Ogle, CEO, Enseo
Connie Rheams, VP of Hospitality, Beekeeper
Robert Stevenson, CEO, KEYPR
Mike Kosla, VP Hospitality, LG Electronics
Tammy Farley, President, Rainmaker
Interviewed by Carolyn Kremins, President, Skift

1:10 – 1:25 pm One Big Boutique Family

Every “it” girl’s wardrobe is sure to include a few pieces by Anine Bing. Evolved from an online clothing shop to a global lifestyle brand, Anine Bing speaks to the casually chic, confident woman of today. Annika Meller heads the powerhouse label as COO. She joins us to discuss powering an international lifestyle brand, creating experiences around a product, and all things boutique.
 

Annika Meller, Co-Founder & COO, Anine Bing
Interviewed by Chavie Lieber, Senior Editor, Racked

1:25 – 1:45 pm The Stay Boutique Bulletin
Ariela Kiradjian, Co-Founder, Stay Boutique

1:45 – 3:00 pm Mid-Day Grub take a break and meet with the coolest people in hospitality over lunch hosted by Three Kings Restaurant Group, HOOCH, La Colombe &Toby’s Estate Coffee

3:00 – 3:30 pm The Influence of Fashion hosted by The CFDA

The Council of Fashion Designers of America is a not-for-profit trade organization whose mission is to strengthen the impact of American fashion in the global economy. Founded in 1962, the organization’s membership is comprised of more than 500 of America’s foremost womenswear, menswear, jewelry and accessory designers.  CFDA’s Executive Vice President Lisa Smilor will converse with award-winning designer John Varvatos – who will share highlights and insights from his 30-year career, with particular focus on the tenets for building a strong and engaging brand DNA.

John Varvatos
Interviewed by Lisa Smilor, Executive Vice President, The Council of Fashion Designers of America (The CFDA) 

3:30 – 3:45 pm Boutique Hotel, Culture Catalyst

Javier Egipciaco is the managing director at New York’s hottest new micro-lifestyle concept, Arlo Hotels. Arlo is your refuge from the constant excitement that is New York City. True community connectors, Egipciaco and his team create immersive experiences through their many collaborations, and onsite attractions. Only at Arlo will you have the opportunity to “glamp” without ever leaving the city. We’re thrilled to talk to Javier about why the shift away from typical hotel amenities is so prevalent, and what will work for the lifestyle brands of tomorrow.  


Javier Egipciaco , Managing Director, Arlo Hotels
Interviewed by Callie Peck, Executive Creative Director, Sideways

3:45 – 4:00 pm The Story of the Beloved Yet Infamous Watergate Hotel

While its name evokes an air of controversy, the Watergate Hotel is everything a modern luxury hotel aspires to be. Beginning as a playground for the rich and famous, to setting the stage for the biggest scandal in US political history, the Watergate has a long and proven history of impacting culture and storytelling. Rakel and Jacques Cohen of Euro Capital Properties join us to delve deeper into the most (in)famous hotel in existence.

Jacques Cohen, Founder, Euro Capital Properties
Rakel Cohen, SVP of Design and Development, Euro Capital Properties
Interviewed by Andrew Fay, President, The Gettys Group

4:00 – 4:15 pm Boutique Entrepreneurship

Described by E-News as “the globally-inspired luxury brand that’s taking over your Instagram feeds,” Baja East is likely the largest lifestyle retailer you’ve never heard of. Forged in 2013 by former sales directors, John Targon and Scott Studenberg, the global fashion house sees to it that the most fashion forward of millennials are always comfortably chic. John joins the boutique community today to shed light on what it takes to power a modern lifestyle brand. 

John Targon, Creative Director & Co-Founder, Baja East
Interviewed by Ariela Kiradjian, Co-Founder, Stay Boutique & COO, BLLA

4:15 – 4:35 pm The Buzz Behind Boutique Coffee

If there’s one business that has “boutique” down pat, its independent coffee houses. Todd Carmichael has been passionate about coffee for his entire life. He finds time in between his world travels to ethically source one of the tastiest brews around. With his company La Colombe’s profits nearing the 100 million mark in 2017, we’re honored to hear from Carmichael, a proven vet, on how to nurture a modern lifestyle brand to success. 


Todd Carmichael, Co-Founder and CEO, La Colombe Torrefaction
Interviewed by Vanessa Yurkevich, Digital Correspondent, CNN


4:35 – 4:55 pm Keynote
From Shark Tank to 300 Million in the Bank

Avid Shark Tank fans probably recognize the name. Josh Hix is a game show victor and the CEO of Plated, a revolutionary service sending everything necessary for a luxurious home cooked meal straight to your door. Hix made waxes when he and his partner sold to Albertsons for a cool 300 million. Today he shares on his triumphs, trials, and how to tell a story that captures the attention of potential investors.


Josh Hix, Co-Founder & CEO, Plated
Interviewed by Vanessa Yurkevich, Digital Correspondent, CNN

4:55 – 6:30 pm The Stay Boutique Party
Hosted by Stay Boutique & HOOCH