Boutique Concept Stores in Paris
Paris is the home of the Boutique Community. It’s not a coincidence that Boutique is a French word. They are worldwide leaders in fashion, in lifestyle, and in cool. Whether it’s a new pair of heels, a scented candle, or something to put on your wall, you will find it at its most unique and its most French in the capital itself.
However, French designers are known for going above and beyond when it comes to their creativity. They don’t just practice art, they practice art de vivre, “the art of living.” As such, it should be no surprise that the concept store has become so beloved, and so incredibly diverse in Paris.
There are centuries of design history to be found in the Boutique experience of Paris. It has been the birthplace of dozens of worldwide fashion, homeware, perfume and other trends. Not only is it a shopper’s dream when it comes to the sheer variety of products you can end up taking home with you. It’s also home to a quick growing range of Boutique stores that do everything they can to embody their brand and spirit through the design and layout of the stores themselves.
Here, we’re going to look at some of our absolute favorite Boutique concept stores in Paris. From the hottest fashions from around the world, to more eccentric designs from young, bold minds, and those stores that just shout “Paris” in every inch of their being. If you’re planning a shop in the capital of France and the capital of culture, here are a few places well worth checking out during your visit.
1Tom Greyhound Paris
Tom Greyhound Paris, Rue de Saintonge, Paris, France
+33 1 44 61 36 59
19 Rue de Saintonge
The Marais district of Paris is the trendy, avant-garde sign of Paris when it comes to all things lifestyle. An eclectic mix of styles and stores that very much embody the mood and theme of their products in every inch of their design are the norm here. But even amongst such sharp competition, Tom Greyhound Paris remains one of the coolest fashion stores in the rue de Saintonge neighborhood.
The Paris store was designed by French team Architecure + Associes, who focus on a sharp, elegant design that evolves as you explore. A multitude of worldwide fashion brands are represented here, including South Korean Ader Error, Finland’s Aalto, and rising British designer Daniel W. Fletcher. Each is set in a location that tells the story of the look and feel they want to evoke. It’s contemporary, it’s chic, and it’s worth checking out.
Image Rights to @tomgreyhoundparis
9 Rue Madame, 75006 Paris, France
+33 9 63 52 01 79
9 Rue Madame
Rue Madame is a somewhat less known street off the commercial hub, rue Vieux Columbier. Once a residential street, it’s been catching a lot of attention for bold, Boutique design, which is precisely what Center Commercial embodies. Founded by childhood friends Sebatien Kopp and Francois Morillion, the store grew from a mutual love of sneaker design that expanded into a wide appreciation of fashion.
Now with an ecommerce store offering much of what they offer, the represents the secret social side of Paris. Their store just as often hosts events and meetings, creating a real hub of social life in Paris. As such, style here is contemporary and eye-catching, representing that same social vibe. At the same time, the store has a real focus on the sustainable, not just from how the clothes are made, but also in the green lighting and materials incorporated in its design.
Image Rights to Centre Commercial
L'Exception - Concept Store Créateur - Paris 1er, Rue Berger, Paris, France
+33 9 67 71 92 34
24 Rue Berger
Inside much-loved Forum de Halles, a shopping center with its own selection of Boutique brands, is L’Exception. As the name suggests, it very much stands out from the rest of its nearby competitors. L’Exception represents the cutting edge of Paris fashion design, bringing their online store into the physical space. Open spaces get you away from the cluttered racks often found in chain fashion stores, while wide windows and natural wood tones all around create a real feeling of Zen.
All the clothes sold by L’Exception are unique to them. Collaborations with up-and-coming designers like Jour/ne, Victoria/Tomas, and Andrea Crews ensure there is always a youthful element to the store. If you feel like a break from exploring their designs, a cup of coffee from in-store partners Belleville Cafes gives you a real local flavor too.'
Image Rights to L'Exception
4Gab & Jo
Gab & Jo, Rue Jacob, Paris, France
+33 9 84 53 58 43
28 Rue Jacob
Boutique is all about capturing the culture and the life of the people around it. It stands apart, because it embodies the place better than globe-spanning chains. The galleries, restaurants, cafes, and bars of Rue Jacob bring that feeling to life better than most places. Gab & Jo is a store that brings that focus on the community and the local landscape to life. The store has an almost antique store style to it, bringing to life the very feel of a Parisian apartment with its unique and quirky décor.
However, it’s not just a concept. All of the products sold in Gab & Jo are French made. Art de vivre is the spirit here, with brands like Slip Francais underwear, Marius Fabre, Marseille soap, and Monsieur Marcel fashion.
Image Rights to @gabjomadeinfrance
La Trésorerie, Rue du Château d'Eau, Paris, France
+33 1 40 40 20 46
11 Rue du Château d'Eau
Some of the Boutique concept stores we’ve looked at have been quintessentially French down to the roots. With La Trésorerie, however, it’s like stepping into a shrine to chic culture from the Nordic countries Founded by Elsa Coustals, Lino Landau and Denis Gefault, a sense of history in motion hits you as soon as you see the former treasury that the store calls home (hence the name). Here, Scandinavian style is in full force, with a huge range of household goods. From spatulas to lamps, coffee tables to baskets, it has everything.
The Danish trend of hygge is in full effect in this cozy, old-timey store. While the layout might be reminiscent of long-gone local drug stores, however, there are plenty of modern elements too. From the reclaimed wood furniture to bright clean lighting, it brings a perfect mix of the old and modern.
Image Rights to La Trésorerie & Photography By Julie Ansiau
6The Broken Arm
The Broken Arm, Rue Perrée, Paris, France
+33 1 44 61 53 60
12 Rue Perrée
The name might sound painful, but a visit to this store is anything but. Here is where you’ll find the cutting edge of bohemian chic in Paris. Founded in 2013 by entrepreneurs Guillaume Steinmetz, Anaïs Lafarge, and Romain Joste, The Broken Arm has a very indie feel throughout its products. Not only do they do lifestyle and fashion, but they have an excellent collection of books, magazines and even music cassettes, too.
The understated feel extends to the décor and atmosphere of the store as well. It feels like the perfect place to sit back, relax, and watch the people of Paris pass by. It’s a good thing that its got its own café to do just that.
Image Rights to The Broken Arm & Photography by François Coquerel
111 Boulevard Beaumarchais, Paris, France
+33 1 42 77 00 33
111 Boulevard Beaumarchais
Fashion, furniture, accessories, homeware, and stationary all find a home in this completely renovated 19th-century textile factory. Everything about Merci is fun, poppy, bright, and welcoming. From their attached eatery, Cantine Merci, to their frequently held exhibitions, it all feels built with love for the community. That spirit shines even stronger in the fact that all of their profits go to charities in the area. There’s even a reading nook in the tearoom at the back of the store to chill in.
However, it’s not all indie chic, here. The store has a surprising variety of different goods, including world-renowned designers like Yves Saint Laurent to up-and-coming local designers. Merci feels like it was built to offer something for everyone, whether you end up buying something or not.
Image Rights to Merci Paris
8Maison Sarah Lavoine
6 Place des Victoires, Paris, France
+33 1 40 13 75 75
6 Place des Victoires
Owned by Sarah Lavoine and named, quite literally, “Sarah Lavoine’s house”, few stores have such a strong sense of individual identity. The interior designer’s taste and love of color inhabits every inch and corner of her store. Her products extend out from décor, into fashion, kitchenware, and much more. Furthermore, the ever-evolving style of the store is like a catalogue of all the work Sarah has done in designing spaces for L’Oreal Luxe, Le Roch, and other Parisian landmarks. However, it always retains the color and joy her work is known for.
It’s hard not to wonder whether you’ve actually walked into someone’s home, complete with living and dining area, and a loft. All of them showing the latest of the Sarah Lavoine collections. Few places show you exactly how a piece will look in the home, so it’s worth a closer look.
Image Rights to Maison Sarah Lavoine & Photography by Francis Amiand
9Steel Cyclewear & Coffee Shop
58 Rue de la Fontaine au Roi, Paris, France
+33 6 47 58 32 46
58 Rue de la Fontaine au Roi
Paris is effectively built to be explored by bicycle, though it wasn’t always cyclist friendly. From the 1990s, bicycle paths have steadily been extending through the city. Now, there are routes taking you along the Seine, by the canals, and one passing right by Rue de la Fontaine au Roi. Which is useful, since the city’s most unique cyclewear store can be found there.
This store is a monument to how Paris has integrating cycling into its culture. Fashion (for riding or otherwise) occupies on side, with actual bicycles widely incorporated into the décor. On the other side, a gorgeous coffee shop, hangout spot, and cyclists haven.
Image Rights to @steelcoffeeshop