Magna Pars — L’Hôtel à Parfum

Located in the Martone family’s former perfume factory in Milan’s design district, Magna Pars is the world’s first and only Hotel à Parfum. The family’s passion for Italian artisan perfumery shapes every corner of the property, from the secret Internal Gardens where bergamots, jasmine, and olive trees are chosen for their connection to perfumery, to the 68 suites, each named for and scented by a specific olfactory note.

Every detail tells the story of its essence: the ambient fragrance enclosed in amber glass diffusers, the artist’s painting depicting the key olfactory ingredient, and the book La Grammatica dei Profumi by Giorgia Martone, opened to the page dedicated to the raw material that inspired the suite. Tucked between the quiet of Via Forcella and the liveliness of Zona Tortona, the original industrial architecture meets essential lines and natural materials, creating an elegant and authentic environment. The LabSolue Perfume Laboratory invites guests to compose their own scents.

At the same time, the rooftop bar set within an olive grove transforms the aperitivo ritual into something altogether more atmospheric, and restaurant Da Noi In serves dishes where Italian flavors and fragrance are treated as equal partners.