The Zetter Bloomsbury

A hideaway in the heart of bustling Bloomsbury, The Zetter’s newest outpost blends classic Georgian London influences with present-day hospitality across six interconnecting townhouses on Montague Street, directly opposite the British Museum. The 68 rooms are decorated with Georgian-inspired interiors — layers of detail from a refined colour palette of muted hues to unexpected combinations of patterned fabrics, with select rooms offering king-size four-poster beds, claw-foot tubs, and Egyptian cotton sheets. Each room hosts a unique collection of artifacts and objets d’art drawn from the building’s many historic residents, making every stay feel less like temporary accommodation and more like a borrowed residence in one of the city’s most storied neighbourhoods. The Orangery is the address for afternoon tea, and The Parlour serves light bites and cocktails into the evening, spilling into a garden bar come summer. A dedicated outdoor yoga space and fully equipped gym round out a property that understands exactly what the London traveler needs.