The Definitive List of Boutique Hotels in the United States Breaking Ground in the Last Half of 2019
Once considered a smaller sector of the overarching hotel industry, the boutique hotel industry used to consist of a smattering of niche, luxury hotels catering to select clientele.
And although true boutique hotels remain dedicated to an intense focus on meeting the exacting tastes of discerning clientele, new boutique hotel offerings are strategically positioned to enable any seasoned traveler access to ideal accommodations, no matter their destination.
As a result, boutique hotels are no longer a niche sector of the larger hotel industry, but a true industry in their own right.
Boutique Hotels – Poised for Continued Growth
Since coining the phrase in 2009, BLLA has documented and analyzed the unprecedented growth of the boutique hotel trend.
What began as an attempt to meet an increasingly diverse set of preferences by travelers weary of lackluster options, boutiques have blossomed in the last decade into a thriving, growing domain.
From renovations of classic hotels to revamps of unique properties and new groundbreakings, 2019 was an unprecedented time of growth. And the BLLA has been there every step of the way.
This definitive list of new boutique hotels starting construction aims to provide insight into the state of the industry as well as alert the boutique community of up-and-coming properties expected to appear within the next few years.
New Boutique Hotels: Thrive By the Numbers
As with any significant trend, it is crucial to examine the properties of each entity in the group to better understand the factors driving the trend.In addition, assessing the broad themes of any trend can guide decisions for industry leaders, creative minds and even travelers.
For these reasons, BLLA has partnered with BuildCentral, Inc. to provide critical hotel market data on new boutique hotels – with real, tangible numbers.
Overall, 22 boutique hotel properties in the United States broke ground in Q3 and Q4 2019.
With such a large percentage of pioneers in what has traditionally been a chain-dominated industry, it is clear that boutique hotels continue to cement their place as a driving force in the hospitality industry.
However, it is just as important to assess the characteristics of the newest hotels to build a larger picture of the industry moving forward.
Of the 22 new boutique hotels breaking ground in the second half of 2019:
-6 plan to incorporate less than 100 rooms, making 27% of these new hotels small boutique hotels
-2 – or 9% plan over 200 rooms
-The sweet spot seems to be boutique hotels at the 100-200 room mark which comprise 64% of all new boutique hotels breaking ground.
With so many new hotels forgoing associations with bigger brands, the future of the boutique industry is looking to remain niche for independent hotels.
The Boutique Hotel Outlook
Here’s a quick regional breakdown of where these new boutique hotels will be located, including in some previously underserved markets:
From the data, it is clear the boutique hotel industry shows no signs of slowing its momentum. It is our hope that the following comprehensive list of new American boutique hotels will provide some key insights into the growth of the movement.
Thanks to the partnership between BLLA and BuildCentral, these raw, real numbers are more accessible than ever before.
Active BLLA Members, click here to view your report with exclusive content from BuildCentral
Special Note
For our readers looking for more information on the following hotels, we highly suggest becoming an official BLLA member. With a membership, you can gain access to an enhanced list of these hotels along with notable contacts and addresses.
Active BLLA Members, click here to log in and view the extended list
All BLLA members also get a 30-day free trial to BuildCentral’s HotelMarketData.com database, detailing owner/developer, architect information for hotels planned for construction in the U.S.
